A Strategic Opportunity in the Growing e-Commerce Market

Cross Border Associates presents a mergers and acquisitions opportunity for a thriving e-commerce brand specializing in women’s plus size active apparel. This business, operating exclusively online for over 25 years, has carved out a niche in the fast-growing plus-size apparel market. With a proven track record, excellent customer retention, and a robust marketing infrastructure, this business is an exceptional acquisition target for investors or companies seeking expansion in the e-commerce and apparel sectors.

About the Business

Industry and Market

Operating in the e-commerce sector, the company exclusively serves the women’s plus-size activewear market. Catering to sizes XL-6X, it fills a unique niche by providing solution-oriented, high-quality designs. With its roots in the United States, the company has extended its reach globally, leveraging its strong brand reputation and customer loyalty.

Key Products

The product line focuses on plus-size women’s activewear, with the top-selling categories including:

  • Swimwear
  • Intimates
  • Cross-over activewear suitable for travel and casual wear

These products are known for their superior fit, innovative designs, and durability.

Financial Overview

  • Revenue (2021): $1,980,000
  • EBITDA (2021): $480,000
  • Asking Price: $2,100,000
  • Revenue Multiple: 1.06
  • EBITDA Multiple: 4.38

The company’s strong financials reflect its operational efficiency and growth potential.

Business Strengths

1. Proven Expertise in Marketing and Sales

The company has built an effective multi-channel marketing strategy, including:

  • Email Campaigns: Generates half of the revenue through targeted communication with previous buyers.
  • Social Media Advertising: Excellent return on ad spend (ROAS) and high conversion rates.
  • Affiliate Network and SMS Programs: Boost customer acquisition and retention.

2. Robust Technology Infrastructure

The company utilizes industry-leading tools such as Shopify, Klaviyo, SkuVault, and QuickBooks Online, ensuring efficient operations and data-driven decision-making.

3. Trademark Ownership and Competitive Edge

Numerous registered trademarks secure the brand’s intellectual property, while proprietary knowledge in sizing, fit, materials, and style selection ensures low return rates and high customer satisfaction.

4. Operational Excellence

  • Self-Run Warehouse: Strategically located for competitive shipping rates and fast delivery.
  • Remote Workforce: Highly skilled, remotely operating team ensures flexibility and scalability.
  • Expansion Opportunities: Extend sales to platforms like Amazon and international markets.
E-commerce brand for sale

Growth Opportunities

This e-commerce brand is poised for significant growth, thanks to:

  • Low Market Concentration: The plus-size apparel industry remains fragmented, providing room for growth.
  • Global Market Expansion: A strong foundation for entering additional international markets.
  • Diversified Sales Channels: Potential to leverage established Amazon accounts and other marketplaces.

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    This is your chance to acquire a thriving e-commerce business in a high-growth niche. Don’t miss out!

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